some reference material
- http://windowsteamblog.com/blogs/windowsexperience/archive/2009/04/09/avoid-the-apple-tax-cash-in-on-the-value-of-windows.aspx?PageIndex=2
- price points
- upgrades
- games
- custom build
- support
- idiots and tools
- style and popularity
- ipods
- right click
- software
- cool but useless in the real world selling points
- those stupid commercials: ripping, writing docs, surf the net, email, webcam
- pirates of silicon valley
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